Members of the Society of Professional Journalist believe that public enlightenment is the forerunner of justice and the foundation of democracy. The duty of the journalist is to further those ends by seeking truth and providing a fair and comprehensive account of events and issues. Conscientious journalists from all media and specialties strive to serve the public with thoroughness and honesty. Professional integrity is the cornerstone of a journalist's credibility. Members of the Society share a dedication to ethical behavior and adopt this code to declare the Society’s principals and standards of practice.
SEEK THE TRUTH AND REPORT IT
Journalists should be honest, fair, and courageous in gathering, reporting, and interpreting information.
Deliberate distortion is never permissible.
Diligently seek out subjects of news stories to give them the opportunity to respond to allegations
Identify sources when feasible. The public is entitled to as much information as possible on
Make certain that headlines, news teases and promotional materials, photos, and quotations do not
Tell the story of the diversity and magnitude of the human experience boldly, even when it is unpopular to do so.
Support the open exchange of views, even views they find repugnant.
Give the voice to the voiceless; official and unofficial sources of information can be equally valid.
Distinguish between advocacy and news reporting. Analysis and commentary should be labeled and not misrepresent Ted fact or context.
Recognize a special obligation to ensure that the public’s business is conducted in the open and that government records are open to inspection.
Ethical journalists treat sources, subjects and colleagues as human beings deserving of respect. You should:
Be sensitive when seeking or using interviews or photographs of those affected by tragedy or grief.
Recognize that gathering and reporting information may cause harm or discomfort. Pursuit of the news
Recognize that private people have a greater right to control information about them than do public officials and others who seek power, influence or attention. Only an overriding public need can justify intrusion into anyone’s privacy.
Show good taste. Avoid pandering to lurid curiosity.
Journalists should be free of obligations to any interests other than the public’s right to know.
Journalists are accountable to their readers and to each other.